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The web site pieces-ducati.com has the following in the site, "Recherche par Code Modèle Mots Clés." We noticed that the website also stated " Les microfiches les plus consultées." It also said " Les modèles les plus consultés. Ducati Hypermotard 1100 EVO SP. Bienvenue dans notre catalogue de pièces détachées 100 dorigine Ducati. Les pièces dorigine du constructeur garantissent le parfait fonctionnement de votre Ducati." The header had Ducati as the highest ranking optimized keyword. This keyword is followed by parts, genuine, and microfiches which isn't as urgent as Ducati. The other words pieces-ducati.com used was parts list. piece is included but might not be understood by web engines.